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Varanity/

Your Growth Partner for Digital Solutions

Whether you're launching a new business or improving an existing website/app, we provide end-to-end web solutions that help your business stand out online.

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What we offer

Everything you need to build an online presence

CMS Migration

CMS Migration

Feel like the chosen "tech stack" is holding you back? We migrate sites between platforms; WordPress, Webflow, Wix, Squarespace, Shopify, or a custom build, with your content, SEO, and traffic carried over intact. No lost rankings, no downtime.

Webflow to WordPressWordPress to StatamicWooCommerce to ShopifyPHP to LaravelWordPress to Astro
Web Design

Web Design

Most small-business sites are one of two things: dated and amateur, or pretty but empty - nice to look at, doing nothing for the bottom line. Your site is your hardest-working salesperson.

UX/UI DesignWebsite DesignAccessible DesignMobile Design
Web Development

Web Development

We build on modern, well-engineered foundations — Next.js, Astro, Laravel, headless CMS — so your site stays fast, stays up, and stays easy to change.

Marketing WebsitesSaaS WebsitesBrochure WebsitesLanding PagesMobile optimized websites
top left display of laptop with wordpress.com website displayed

WordPress Web Design

Most WordPress sites are page-builder templates wearing your logo, slow to load and painful to update. We build custom WordPress themes that are fast, on-brand, and easy for your team to run.

Custom WordPress ThemesWooCommerceGutenberg DesignWordPress MigrationMobile Optimized
Website Maintenance

Website Maintenance

Your website should keep earning its keep after launch. We handle updates, security, backups, bug fixes, performance checks, and fixes that keep your site secure and running, so it never becomes the reason a sale falls through.

Software UpdatesSecurity MonitoringAutomated BackupsBug FixesPerformance ChecksWebsite UpdatesBackups & Recovery
Why Varanity

Why Choose Us

Strategy first, execution second


We strive to understand your business and your goals before we start any work.

Transparent work & process


The work is always demoed to you, so you know exactly what to expect, when to expect it, and how we can move forward.

One point of contact, start to finish.


You brief us once, and you stay with the same point of contact through every stage — no handoffs, no re-explaining the project to someone new.

Communication is clear and upfront


From the first meeting to the final launch, you always know which stage we are in and where we are headed next.

Clear ownership, easy to manage


Your website, accounts, content, and data remain yours. We avoid unnecessary lock-in and give your team a straightforward editing experience, clear documentation, and handover support.

Built around business goals


Every recommendation starts with what your business needs to achieve, whether that means more enquiries, stronger visibility, easier management, or a better customer experience.

Support beyond launch


Launching is only one milestone. We can continue maintaining, improving, and marketing your website as your business changes.

Lighter websites, greener hosting


We build lean websites that transfer less data and use Cloudflare’s global network for hosting where it fits the project. This site (opens in new tab) is verified as running on green hosting by the Green Web Foundation.

How we work

Our Process

Every project runs the same four stages — clear at each step, with no surprises in between.

1

Discovery

We dig into your business, your customers, and what the site actually needs to do. Goals, audience, and the metrics that matter get agreed up front, before any design starts.

2

Planning

We turn that into a clear plan — scope, structure, priorities, and milestones, with cost ranges instead of vague estimates. You know what we're building, and why, before we build it.

3

Execution

We design and engineer the site to Core Web Vitals standards — fast, accessible, and built to convert. Weekly demos keep you in the loop; the performance budget is enforced at every commit.

4

Launch

We ship, measure against the goals we set, and hand over a site you fully own — with the numbers, the documentation, and performance that holds up long after go-live.

Stack & approach

The right tool — not the trendy one.

A studio whose only answer is “we use Next.js” will eventually build a sluggish editorial site, a flaky Shopify replacement, and a 14-page brochure shipped as a single-page app.

We start with the project's actual shape — editorial velocity, commerce throughput, application complexity, who maintains the CMS — and pick the stack that fits. What the industry is excited about this month is irrelevant.

Choice criteriaProject shape, not trend.
Performance budgetEnforced regardless of stack.
Lock-inAlways disclosed before you commit.

Statamic

Flat-file CMS for content-heavy sites. A clean control panel for editors, no database to babysit, and version-controlled content by default.

Next.js

Applications. Auth, dashboards, dynamic catalogues at scale. The default when interactivity is the product.

Laravel

Custom business systems. Internal tools, member portals, anything where the back-end IS the product. Battle-tested PHP.

WordPress

Editorial sites with non-technical authors who ship daily. Headless WP when the editorial team and the front-end can be decoupled.

Shopify

Commerce. Fast time-to-launch on a stack that handles checkout, tax, and inventory so the team can focus on the storefront.

Cloudflare

Edge-first infrastructure — Workers, R2, Pages, and CDN in one platform. The default for deploys that need global performance and DDoS protection out of the box.

Let's talk

Tell us what your site needs to do.

Start with a conversation — no pitch, no obligation. We'll tell you honestly whether we're the right fit, and where we'd start.