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Varanity/

Websites, apps, and software that grow your business

Starting something new or fixing what you have? We design, build, and market websites, apps, and automations that bring in customers and save you time.

  • Pipe Air Digital
  • Ask The Appraiser
  • Ertheo
  • Fundayout
  • Office Maid
  • Commercial Plumbing Ottawa
What we offer

Everything you need to build an online presence

CMS Migration

CMS Migration

If your current platform is holding your business back, we can move your site between platforms, including WordPress, Webflow, Wix, Squarespace, Shopify and custom builds. Your content, search rankings and traffic come with you, and we plan every move to avoid downtime.

  • Webflow to WordPress
  • WordPress to Statamic
  • WooCommerce to Shopify
  • PHP to Laravel
  • WordPress to Astro
Web Design

Web Design

Most small-business websites fall into one of two camps: dated and amateur, or polished but empty, pleasant to look at without ever bringing in business. Your website should be your hardest-working salesperson, and we design it to act like one.

  • UX/UI Design
  • Website Design
  • Accessible Design
  • Mobile Design
Web Development

Web Development

We build on proven tools such as Next.js, Astro, Laravel and headless content management systems, so your site stays fast, stays online and stays easy to change.

  • Marketing Websites
  • SaaS Websites
  • Brochure Websites
  • Landing Pages
  • Mobile optimized websites
top left display of laptop with wordpress.com website displayed

WordPress Web Design

Most WordPress sites are page-builder templates wearing your logo, which makes them slow to load and painful to update. We build custom WordPress themes that are fast, on-brand and easy for your team to run.

  • Custom WordPress Themes
  • WooCommerce
  • Gutenberg Design
  • WordPress Migration
  • Mobile Optimized
Website Maintenance

Website Maintenance

Your website should keep earning its keep long after launch. We handle the updates, backups, security and bug fixes that keep it online, so it never costs you a sale.

  • Software Updates
  • Security Monitoring
  • Automated Backups
  • Bug Fixes
  • Performance Checks
  • Website Updates
  • Backups & Recovery
Why Varanity

Speed, search, conversion and accessibility come built in.

Most of what makes a site earn its keep isn't a separate line on our quote. It ships with every build, alongside a way of working that keeps you in the loop.

Included in every build

  • Performance

    Built to pass Google’s speed checks on a phone, and tested for speed at every stage of the build.

  • SEO

    Clean page structure, fast load times and metadata search engines can read, set up from the first build.

  • Conversion

    Every page is shaped to lead visitors toward getting in touch, not only to look good.

  • Accessibility

    Checked against WCAG 2.2, so the site works for keyboard and screen-reader users too.

  • One point of contact

    One person runs your project from the first call to launch, which means no handoffs and no repeating yourself to someone new.

  • Goals before design

    Every decision starts from your goal, whether that's more leads, more visitors or a site that's easier to run, and we agree it before any work starts.

  • Work you can see

    We show you progress as it happens, so from the first meeting to launch day you know where the project stands and what's coming next.

  • Yours to own and run

    Your website, accounts, content and data stay yours, so you're never tied to us. Your team gets an easy editor, clear written guides and hands-on help at handover.

  • Support after launch

    Launch is one step. As your business grows, we keep your site running, improving and bringing in new customers.

Lighter sites, greener hosting

Our sites use less data, and where it fits, we host them on Cloudflare’s global network. This site (opens in new tab) runs on green hosting, as checked by the Green Web Foundation.

How we work

Four stages, from first call to launch.

Every project runs through the same four stages, so you know what's happening at each step and nothing catches you by surprise.

  1. 1

    Discovery

    We learn about your business, your customers, and what the site needs to do. Before any design starts, we agree on your goals and how we will measure them.

    You get

    Agreed goals and how we’ll measure them

  2. 2

    Planning

    We turn that into a clear plan with pages, priorities, dates and a price range, so you know what we're building, and why, before we build it.

    You get

    A plan with pages, dates and a price range

  3. 3

    Execution

    We design and build the site to pass Google’s speed checks, work for every visitor and lead people toward getting in touch. You see progress in a demo every week, and we test its speed at every step.

    You get

    A demo of your site every week

  4. 4

    Launch

    We launch, check the results against the goals we agreed, and hand over a site you own. You get the numbers, the guides and a site that stays fast long after launch.

    You get

    The results, the guides and a site you own

Stack & approach

The right tool, not the trendy one.

A studio that uses one tool for every job will build the wrong site half the time.

We start with what your site needs to do and who will run it, then choose the tools to match, whatever happens to be new this month.

How we chooseWhat fits, not what is new.
SpeedChecked on every tool we use.
Lock-inAlways explained before you commit.

Statamic

Statamic suits sites with lots of pages and posts. Your team gets an easy editor that saves every change, with no database to look after.

Next.js

Next.js is our pick for web apps with logins, dashboards and large product catalogues, where the site has to do things rather than just show things.

Laravel

We use Laravel for custom business systems such as internal tools, member portals and booking systems, because it's proven and dependable.

WordPress

WordPress is right for teams that publish often and want an editor they already know. We can also pair it with a faster front end when speed matters.

Shopify

Shopify is the fastest way to launch an online store, because checkout, tax and stock management are handled for you and you can focus on selling.

Cloudflare

We host on Cloudflare, so your site loads quickly around the world and is protected from attacks from the day it launches.

Let's talk

Tell us what your site needs to do.

Start with a conversation — no pitch, no obligation. We'll tell you honestly whether we're the right fit, and where we'd start.